Prolectric Product Photography

Prolectric manufacture mobile solar lighting towers and asked me create a new photography portfolio for their website redesign. Following the initial phone call from Sabrina, I went down to their workshop to scope out the feasibility of photographing 5m tall lights.

The specification requested that all of the products had to be clipped out on to a transparent background in Photoshop. In order to get the best results, we needed an uncluttered light background. Thankfully the back wall of the workshop was painted white so I combined this with a white bedsheet and 3x flashes to create bright and contrasty images.

Prolectric Mobile Solar Lighting photography
This project required an enormous amount of clipping and retouching in Photoshop.

Creating a lit scene

With all of the assets clipped, the next phase of the project was to create some hero images for the website. I dropped these three products into Photoshop and digitally painted the light and shadow to create a dynamic and eye catching header image.

Finally, I progressed the assets into a rapid turnaround design project for a magazine insert the next day.

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