Charac – The Pharmacy App

I’ve enjoyed working with Charac on retainer for some time, they have given me loads of flexibility and freedom to create assets that are helping the company grow massively. Together, we have created everything from HTML email templates to large expo shell schemes at the 2023 Pharmacy Show.


Kat, the Clinical Lead & Head of Brand, asked me to tighten up the brand logos and compile a visual identity. We have now started using this across the new marketing collateral that is redefining how pharmacies move into the digital age.

We created a series of animated videos in Adobe After Effects for pharmacies to play in-store, showing how accessible and easy  it is to navigate the Charac App. These videos double as a conversation starter for generating leads in pharmacies.