Procurace Branding & Website

The team behind Omni Innovations Ltd asked me to rebrand their customer facing entity with a view to enhance their market identity and increase conversions. They had decided that this new brand was going to be an interface between manufacturing and distribution, creating an independent procurement service that leveraged on their experience and relationships with both ends of the spectrum.

Interface: a point where two systems, subjects, organizations, etc, meet and interact.

We set a strategy of:

1- The rebrand needs to say what the company does, it must be free of obstructions and should be memorable.

2- The tone, choice of language and character needs to reflect that of the team. This means it should be:

  • Professional, but witty
  • Relatable, not commercial
  • Trustworthy instead of fast selling

The first task was to research and decide on a name for the new brand.

Then I used this research to build up some initial sketches for testing before drawing everything together into a consolidated package.

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