Loxo Solutions Brand Mark
Antje had set up a management consultancy company and needed a brand mark to accompany it. The term Loxo comes from Loxodonta, the Latin for elephant and the motif for her company.
I was keen to incorporate the elephant theme in to the brand mark without taking on an Asian aesthetic. This required several sketch proposals until I was happy that the design had the elegance we were after, whilst still providing good readability of the brand name.
The initial sketch phase took 3 days and the final illustration and rendering was completed before the close of the week.