Brief
Eden Prestige and Performance is a dealership in Fleet that specialises in luxury cars, different to the volume brands that the rest of the group retails. As a result, the dealership’s branding needed to adopt a more prestigious aesthetic whilst remaining true to the Eden Motor Group core.
Specification
The group already had the bones of a logo created by a previous designer. I was asked to refine it and add more stylizing to match the performance brands in the showroom. This included stripping the original vector artwork back and redrawing elements to neaten the paths and render a metallic look. I continued this polished metal theme on to the dealership’s tag line, ‘from your dreams to your driveway’.
Deliverables
I packaged all variations of the assets in multiple file types within a week. The final assets were sympathetic to the previous aesthetic thus not to look like a total brand overhaul, more of a refresh.
I then put a package of stationery collateral together including a new business card design, service history books, a history of Eden Prestige and Performance, as well as supplementing new photography to support display advertising.
